Video: Using Short Video for News

Use: Capitalize on the growing use of short videos such as Vine and Instagram to report news

Short video services Vine and Instagram have seen meteoric growth this past year.  Instagram’s mobile app grew 66 percent (the most of any app in 2013) and now 31.9 million active monthly unique users (out of total user base of 150 million worldwide). Nearly 180,000 Instagram videos have been shared on Twitter.  Vine, meanwhile, has north of 40 million registered users and one research study reported that five Vine videos are shared every second on Twitter. (Facebook owns Instagram and Twitter owns Vine.)

This rapid growth and integration into media consumption behavior (particularly for younger generations), suggests that news organizations should be experimenting with short video to reach those audience segments.  And many are.   Following are some resources, including tips and examples,  to help you think about your short video strategy.

Storyful: Instagram’s accidental foray into news video

All Things D: All the News That Fits in a 15-Second Segment: NowThisNews Tries Instagram, and the Results Are Pretty Interesting

ABC News: What Instagram Video Means for News Coverage

Instagram Blog:  News on Instagram

RJI: Futures Lab update #37: Apps and tips for mobile reporting

Mediashift: How Journalists Can Use Vine

Poynter: Newsrooms use Vine to show personality, process, previews in 6-second videos

Business Insider: How Media Outlets Are Using Vine To Deliver The News — Some Better Than Others

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Social Media: Short Videos

Facebook is taking on Twitter/Vine with a video version of Instagram.  The app will allow users to create a 15-second video (compared to 6 seconds for Vine) and will support 13 custom filters.  Users will also be able to edit video frames and add a photo at he beginning.

Meanwhile, according to CNET, Vine may be reworking their app to add new features.  Based on videos posted by Vine’s founders, the new features may include a new design, curation capabilities, private messaging and, perhaps, the ability to build Vines from previous footage. (All based on CNET’s interpretation of the videos).

More:

Update 8/8/13: ReadWrite: Instagram Now Lets Users—and Marketers—Post Canned Video

Update: 7/16/13: MediaPost: Honda Does Personalized Vines For Summer

Update 7/11/13: AdWeek: Instagram Debuts Video Embeds, Could Alter Publishing Habits

Update 7/04/13: All Things D: In Wake of Vid-stagram, Vine’s Latest Update Could Spur Growth

Mashable: How to Create an Instagram Video in 7 Simple Steps, 6 Reasons Instagram Video Beats Vine

Forbes: Facebook’s Video On Instagram To Challenge Twitter’s Vine

CNET: Vine videos provide clues to new design, features

TechCrunch: Vine Goes On The Offensive, Teases New Features Ahead Of Instagram Video Launch

Poynter: Instagram gives news orgs tips on using its video feature