tweets – Apps for Media

Use: Gauge performance of tweets to identify topics, content, etc. that get more traction with users

Twitter has opened up tweet analytics to all users. Publishers can check how many times a tweet has been “faved”, retweeted or replied to and how many times a link in a tweet has been clicked. The data as far back as 90 days can be viewed online or downloaded to an Excel or CSV file. You can also chart, by date, mentions, follows and unfollows for your account.

In addition to Timeline activity, you can also get data on Followers (although when I tried to access that, I received a message that said “there is not enough data to display analytics at this time. Try again later.”)

There are third-party programs that will provide Twitter analytics but this is a straightforward way to track your tweet activity.

To access the analytics, go to ads.twitter.com and log-in with your regular Twitter ID and password. Then select “Analytics” at the top of the page.

The Next Web: Twitter opens up its analytics platform, lets everyone review the performance of their tweets for free

TechCrunch: Twitter Opens Up Tweet Performance Analytics To All, For Free

Christopher Penn: Official Twitter Analytics: Most Hidden Ever

Use: engage users with a hosted Twitter chat; provide sponsorship opportunities for advertisers

Twubs is a Twitter chat platform built on the official Twitter API that helps set-up, promote and execute Twitter chat sessions.

The new chat tools, according to the Wall Street Journal: “…allow chat organizers to easily create a public-branded homepage for their Twitter Chat. Once created, organizers can add their chat to a global calendar to be discovered by new users. In addition to advanced SPAM filtering, the Twubs interface separates out host messages from the regular feed allowing participants to more easily follow the conversation. Late chat participants can quickly get up to speed on the conversation by viewing the host’s Tweets at a separate and designated area above the feed….Twubs Twitter Chat Tools also include spam and abuse blocking, Search Engine Optimization (SEO), branding and many other features to support chat organizers and social media managers. The tools interface is designed to be simple and easy to use for both novice and more experienced Twitter users.”

News organizations can tap into their extensive Twitter following and, using platforms like Twubs, build additional followers, and schedule discussions on high-interest local topics. Newspaper should consider collaborating on a single chat platform and sell national advertisers across a range of local newspaper chat sessions.

Wall Street Journal: Twubs.com Releases Twitter API Compliant Chat Tools

Mashable: Is Twubs the Next Big Twitter Chat Management Tool?

Global Social Media Coaching: TWUBS – Hashtags Made Useful