Content Development: Storehouse

Use:  develop stories for readers or advertisers by aggregating content from various sites and service

Storehouse is a storytelling iPad app that allows you to upload and combine content from Flickr, Instagram, your Dropbox or your iOS camera roll.  Content can include text, photos and videos.

The app provides an easy-to-use and intuitive editing tool to manipulate content elements into a cohesive story.

Other similar story creation tools covered in this blog include Videolicious, Creatavist, Soo Meta,

In addition to news or human interest stories, you can use Storehouse to develop content for advertisers, such as an aggregation of on-sale apparel at Macy’s or tours of new homes for realtors.

More:

VentureBeat: Meet Storehouse, the visual narrative app that wants to tell your story

journalism.co.uk: Journalists can use Storehouse to build media-rich stories

Sfgate: Storehouse creates game-changing visual storytelling app

 

 

 

 

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Video: Soo Meta

Use: Increase user engagement; expose users to additional content; enhance advertiser messages

Soo Meta, which has been described as Storify for online video, allows publishers to easily mix videos with still images, text, links, music, polls, RSS feeds and other video.  It was developed by Hungarian-based DragonTape and is available as a mobile app and WordPress plugin.  Soo Meta charges a nominal monthly fee for the “professional” version of the application. A sample video on the Soo Meta site (showing the creation of life-size Lego version of a Star Wars X-Fighter) showcases the technology’s capabilities.

As online video viewing continues to explode, this type of technology will allow media company content to stand out (given the volume of other content that can be integrated). It also can help generate elusive video ad revenue by providing advertisers with more engaging messaging possibilities beyond flat video ads.

More:

paidContent: Soo Meta, the Storify for online video storytelling, launches to the public

The Next Web: Soo Meta: A new way to tell multimedia stories online that’s ideal for journalists or teachers