Social Media: Dataminr

Use:  Identifying newsworthy topics on Twitter

Dataminr is the latest tool for journalists to mine Twitter’s firehose of information for newsworthy leads.  I’ve shared on this blog other similar social media discovery tools , including NewsWhip Spike, Geofeedia, Facebook Conversations and CrowdyNews. (This site, although a bit dated, lists a range of news discovery tools and services).

Developed jointly with CNN and Twitter, Dataminr allows journalists to “set targeted alerts for certain types of breaking information that are then delivered automatically via application, email, pop-up, even instant message, depending on a user’s preference. Dataminr for News can be customized depending on a user’s particular topics of interest and regions of focus. Dataminr for News can also be directly integrated into existing internal client systems.”

The tool has not yet launched and no indication, yet, on when it will be available.

More:

re/code: Breaking News from Twitter: There’s Breaking News on Twitter

TechCrunch:  CNN And Twitter Partner With Dataminr To Create News Tool For Journalists

Content Aggregation: CrowdyNews

Use:  Increase engagement by aggregating relevant social media conversations

CrowdyNews is social media aggregation tool that uses proprietary technology to comb specified sites/accounts/news feeds and pulls in relevant conversations and content.  A widget scrolls the aggregated content on the home page and users can select “full screen” to display all of the content.

The Chicago Tribune uses the technology to power their news.chicago.com platform, which includes news, sports and entertainment categories.  Digital First Media is using the technology on their newspaper sites (and calling it SocialWire) to enhance local content.   The New Haven Register, for example, uses CrowdyNews to aggregate content from various Twitter accounts, RSS feeds and video from several media outlets.

More:

Update 8/23/2013: NetNewsCheck: Gatehouse Adds Social with CrowdyNews

Journalism.co.uk: Digital First Media gathers social content with CrowdyNews

Analytics: Twitter

Use: Gauge performance of tweets to identify topics, content, etc. that get more traction with users

Twitter has opened up tweet analytics to all users.   Publishers can check how many times a tweet has been “faved”, retweeted or replied to and how many times a link in a tweet has been clicked.  The data as far back as 90 days can be viewed online or downloaded to an Excel or CSV file.  You can also chart, by date, mentions, follows and unfollows for your account.

In addition to Timeline activity, you can also get data on Followers (although when I tried to access that,  I received a message that said “there is not enough data to display analytics at this time. Try again later.”)

There are third-party programs that will provide Twitter analytics but this is a straightforward way to track your tweet activity.

To access the analytics, go to ads.twitter.com and log-in with your regular Twitter ID and password.  Then select “Analytics” at the top of the page.

More:

The Next Web: Twitter opens up its analytics platform, lets everyone review the performance of their tweets for free

TechCrunch: Twitter Opens Up Tweet Performance Analytics To All, For Free

Christopher Penn: Official Twitter Analytics: Most Hidden Ever