Social Media: Geofeedia

Use: Search content by location across social media networks to surface interesting local stories, commentary,  sources and content

Geofeedia is a Web-based application that allows media publishers to search social media activity by location across Twitter, YouTube, Flickr, Instagram and Picassa.   According to Geofeedia: “Once you create a Geofeed – by simply entering an address or drawing a boundary around a location on a map – you can search, monitor and analyze all social media activity from that location.”  The search can be refined with additional filters such as source, date, keyword and hashtag.

The data collected can be archived so you can track trends or tie activity to a particular past event.  Journalists can use the tool to uncover and curate relevant content for a particular location.   Sales executives can use the tool to pin down sentiments about a particular retailer by store location.

Geofeedia offers a 24-hour pass for $49 and special plans for events

More:

ijnet: How newsrooms can use Geofeedia to curate social media by location

Poynter: Geofeedia helps journalists locate real-time photos, tweets where news breaks

iRevolution: Geofeedia: Next Generation Crisis Mapping Technology?