Mobile: Mobile Analytics

Use:  Track mobile usage behavior, including usage and transactions

The following article from The Next Web offers recommendations on mobile analytics  packages from nine entrepreneurs:

9 tools to help you measure mobile analytics



Moby Affiliates: The Best Mobile Site and App Analytics Tools

Apptamin Blog: Learn How People Use Your App – An App Analytics Tools Round-Up


Video: Wibbitz

Use: Increase engagement and exposure through a video summary version of news stories on mobile devices

Wibbitz is a new iOS-based mobile app that automatically creates a video summary of a text news article or blog post, incorporating images, graphics and text.   Wibbitz app users can select stories from a variety of categories and hear a computer-generated voice read a summary of the story while watching related images and animated infographics.

Wibbitz has reportedly partnered with 50,000 sources including AP, CNN, Yahoo!, Reuters, Huffington Post and NBC  to provide with to the site.   PaidContent reports that Wibbitz will provide publishers with its technology “at some point in the future so that they can incorporate Wibbitz’s service  into their own apps,” with the London Telegraph the first to do so next month.

Publishers may want to consider partnering with Wibbitz to gain exposure for their own content and contact Wibbitz about incorporating their technology to easily provide mobile users with a more engaging news experience.


Update 11/12/13: GigaOM: Wibbitz wants to be the “play button” for text media

paidContent: Why the startup Wibbitz could wipe out some publishers’ video businesses

Readwrite: Siri Will Now Read You The News, Courtesy of Wibbitz

APPS: Apple’s New iOS7

Use:  Leverage Apple’s OS upgrades to provide improved design and functionality to mobile apps

Apple this week announced upgrades (and somewhat of an overhaul) in the new iOS7 which will be available this fall.   Initial reviews, based on a keynote presentation at Apple’s developer conference, have been mostly positive.

New or improved features include:  a Control Center for frequently-used functions: Notification Center that aggregates alerts to new e-mail, missed calls, calendar items, etc.; improved multitasking; upgraded camera features; new ways to group photos and videos; instant sharing with people nearby through wifi or blue-tooth; iTunes radio; Safari and Siri improvements; App store upgrades including the ability to find apps relevant to your current location (let’s hope media apps are included in that…); and more.

Here is a round-up of improvements/enhancements:

Apple: iOS7 Coming this Fall

Nieman Journalism Lab: A proof of concept for a news site sending a push notification to a desktop computer  ➚

ReadWrite: Apple’s New iOS 7: What You Need To Know Now

VentureBeat: iOS 7: Here is Apple’s mobile operating system of the future (photo gallery)

TechCrunch: Apple Introduces iOS7