Use: Create compelling iPad “magazines” with easy-to-use tools
Prss is an app that allows non-technical users to create magazine-like publications that use the iPad’s native interactive capabilities. The app, which is now in beta and is scheduled to be publicly released at the end of the summer, uses the iPad’s interface — swiping, tapping, pinching, etc. — instead of menus to create multimedia and shareable magazines. The product also dramatically reduces file sizes for speedier streaming from the cloud.
The Netherlands-based company used the technology to create TRVL, the iPad’s most-downloaded travel publication. Their current business model is to offer the app for free and charge a small fee per download.
Publishers who want to offer iPad users a more compelling, native experience with inexpensive and intuitive creation tools, should explore this application.