Social Media: New Facebook Tags

Use:  Increase exposure and traffic to publisher’s or author’s Facebook page

Facebook has introduced two new Open Graph tags to help publishers and authors “generate better previews of their content when shared on Facebook” and, ideally, increase followers.

The new “publisher tag” will allow publishers to link an article directly to their Facebook page and insert a “Like” button when the article appears in users’ News Feed (if the user hasn’t already “liked” the publisher). The “author tag” will link an article to the author’s Facebook page and insert a “Follow” button when the article appears in the News Feed.

More:

TechCrunch: Facebook Now Allows Publishers To Highlight Their Pages And Authors’ Profiles In Shared Links

 

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