Social Media: Facebook Conversations

Use:  Supplement news coverage with related real-time conversations on Facebook; provide added value to advertisers with real-time brand discussions

Facebook has launched two new APIs to track and integrate conversations into news coverage.  According to the AllFacebook blog, the two APIs include:  “the public feed API, which displays a real-time feed of public posts for a specific word; and the keyword insights API, which tallies the total number of posts that mention a specific term during a specific time period, as well as enabling news organization to feature anonymous, aggregated results based on gender, age, and location.”

These new features are additional arsenal in Facebook’s competitive battle with Twitter.  As described on Facebook’s Newsroom blog: “Over the past few months, we have rolled out a series of products aimed at surfacing the public conversations happening on Facebook including hashtags, embedded posts, and trending topics. We are committed to building features that improve the experience of discovering and participating in conversations about things happening in the world right now, including entertainment, sports, politics and news.”

The APIs currently are available to only a few media companies but Facebook says they are “beginning discussions with other media partners and preferred marketing developers (PMD’s) and will make it available to additional partners in the coming weeks.”

You can imagine that the new APIs will be mostly useful to national media organizations who are covering topics that impact a larger group of users.  But a big local news item — disasters, college or professional sports teams, salacious trials — could also generate enough conversation that local publishers could meaningfully tap into.

More:

Mashable: Facebook’s New APIs Help Media Outlets Highlight Real-Time Conversations

AllFacebook blog: Facebook Releases Two APIs That Allow News Organizations To Tap Into Its Real-Time Public Posts

PCMag: Facebook Goes After Twitter with Real-Time Conversation

 

 

 

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Social Media: Short Videos

Facebook is taking on Twitter/Vine with a video version of Instagram.  The app will allow users to create a 15-second video (compared to 6 seconds for Vine) and will support 13 custom filters.  Users will also be able to edit video frames and add a photo at he beginning.

Meanwhile, according to CNET, Vine may be reworking their app to add new features.  Based on videos posted by Vine’s founders, the new features may include a new design, curation capabilities, private messaging and, perhaps, the ability to build Vines from previous footage. (All based on CNET’s interpretation of the videos).

More:

Update 8/8/13: ReadWrite: Instagram Now Lets Users—and Marketers—Post Canned Video

Update: 7/16/13: MediaPost: Honda Does Personalized Vines For Summer

Update 7/11/13: AdWeek: Instagram Debuts Video Embeds, Could Alter Publishing Habits

Update 7/04/13: All Things D: In Wake of Vid-stagram, Vine’s Latest Update Could Spur Growth

Mashable: How to Create an Instagram Video in 7 Simple Steps, 6 Reasons Instagram Video Beats Vine

Forbes: Facebook’s Video On Instagram To Challenge Twitter’s Vine

CNET: Vine videos provide clues to new design, features

TechCrunch: Vine Goes On The Offensive, Teases New Features Ahead Of Instagram Video Launch

Poynter: Instagram gives news orgs tips on using its video feature

Social Media: New Facebook Tags

Use:  Increase exposure and traffic to publisher’s or author’s Facebook page

Facebook has introduced two new Open Graph tags to help publishers and authors “generate better previews of their content when shared on Facebook” and, ideally, increase followers.

The new “publisher tag” will allow publishers to link an article directly to their Facebook page and insert a “Like” button when the article appears in users’ News Feed (if the user hasn’t already “liked” the publisher). The “author tag” will link an article to the author’s Facebook page and insert a “Follow” button when the article appears in the News Feed.

More:

TechCrunch: Facebook Now Allows Publishers To Highlight Their Pages And Authors’ Profiles In Shared Links