Use: Increased engagement by making users feel more connected to staff; branding tool for advertisers
Vizify is a free tool that creates slide show biographies based on your social media activity. The easy-to-use tool assembles tweets, LinkedIn profile data, Facebook activity and Foursquare activity to automatically create a video slide show. You can also add “Vizcards” (sort of a personal infographic), quotes, factoids and photos. The presentation can be easily edited before making live. Mine — created in about 90 seconds — is here.
A new feature creates an actual video based on your Twitter activity, including tweets, photos and video. Mine was too boring to show here.
Media companies could use the tool to help better connect users to personalities (reporters, broadcasters, etc.) or as part of a backgrounder for people in the news (provided they have created a Vizify video). Because the data assembled is all from publicly available sources, perhaps Vizify someday will allow media to build videos of third-parties. I can also envision using the tool as an added branding vehicle for advertisers.