Use: increase user engagement with in-line audio on content; provide quick audio bites to include in advertising
SoundCite, a product of Knight Lab, allows content developers to integrate easily and seamlessly short audio snippets — such as clips from speeches, songs, interviews, etc. — directly into story text. Users would simply click on text to play the clip rather than move to a separate audio player. SoundCite also could be used to imbed short audio (jingle? sound effect?) in advertising content.
The tool, now in beta, is open-source and available on GitHub.