Use: Maximizing revenue potential for discrete pieces of content
Revenue Intelligence, from digital advertising technology company OpenX, uses real-time data to calculate how many views a page of content is likely to generate and maximizing ad revenue on that content. As described in TechCrunch, Openx is “using real-time data to figure out how many views each link is likely to generate, and combining that with the ad revenue that’s being earned on each piece of linked content, and then calculating the total value of any given piece of content. In other words, OpenX looks ‘beyond the first click’ and determines how much value the content will earn across each user’s visit.” OpenX is using technology obtained from its acquisition of JumpTime last year.
Media companies can highlight and promote content that is likely to generate the most page views and generate the most revenue.