Video: Videolicious

Use:  Increase user engagement by easily creating stories with photos or video clips on your mobile device; inexpensively provide advertisers with more compelling video messaging

Videolicious is an iOS-based app that allows you to easily put together a video or photo presentation from media on your mobile device.   You select the media elements you want to include (in the order you want them to appear) and can add narration, music, logos, etc.  The service is free for personal use, $5 per month for basic business and $10 a month for premium service.

The Washington Post used Videolicious to, among other things, quickly create a video interview the creator of a robotic vehicle at CES.  Here’s another example. Coldwell Banker agents’ use the tool to easily create narrated videos of homes.

More:

Poynter: Videolicious: One way reporters can make and file decent videos from their iPhones

TechCrunch: Videolicious Relaunches Its App For Mobile Video Editing, Raises $1.4 Million From Amazon And Others

HootSuite: Video Storytelling Using Videolicious

Video: Google Slomo

Use:  Increase user engagement through enhanced video storytelling

Google recently announced the addition of a tool that will allow anyone to convert a regular video into a slow motion video on YouTube.  You can determine if the video plays at half speed, quarter speed or eighth speed and maintains the resolution of the original video.  The tool is available through YouTube’s Video Editor.

You can see how news organizations without a lot of video resources could use this tool to help users zero in on activity in a live action video such as a high-school football game (see this example of Miami Heat highlights) or crime captured on a security camera.

More:

The Next Web: Google now lets anyone turn their YouTube upload into a slow motion video

The Verge: YouTube adds automatic slow motion tool to its video editing suite

Search Engine Watch: YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments

Video: Soo Meta

Use: Increase user engagement; expose users to additional content; enhance advertiser messages

Soo Meta, which has been described as Storify for online video, allows publishers to easily mix videos with still images, text, links, music, polls, RSS feeds and other video.  It was developed by Hungarian-based DragonTape and is available as a mobile app and WordPress plugin.  Soo Meta charges a nominal monthly fee for the “professional” version of the application. A sample video on the Soo Meta site (showing the creation of life-size Lego version of a Star Wars X-Fighter) showcases the technology’s capabilities.

As online video viewing continues to explode, this type of technology will allow media company content to stand out (given the volume of other content that can be integrated). It also can help generate elusive video ad revenue by providing advertisers with more engaging messaging possibilities beyond flat video ads.

More:

paidContent: Soo Meta, the Storify for online video storytelling, launches to the public

The Next Web: Soo Meta: A new way to tell multimedia stories online that’s ideal for journalists or teachers