Use: Capitalize on the growing use of short videos such as Vine and Instagram to report news
Short video services Vine and Instagram have seen meteoric growth this past year. Instagram’s mobile app grew 66 percent (the most of any app in 2013) and now 31.9 million active monthly unique users (out of total user base of 150 million worldwide). Nearly 180,000 Instagram videos have been shared on Twitter. Vine, meanwhile, has north of 40 million registered users and one research study reported that five Vine videos are shared every second on Twitter. (Facebook owns Instagram and Twitter owns Vine.)
This rapid growth and integration into media consumption behavior (particularly for younger generations), suggests that news organizations should be experimenting with short video to reach those audience segments. And many are. Following are some resources, including tips and examples, to help you think about your short video strategy.