Use: Involve community in news process by getting feedback and interaction; increase engagement with advertising content
Askem is a new app that media companies can use to better engage their audience. With the app, media companies create an image, ask a question and imbed up to five different answers. After sharing the image on Facebook or Twitter, users can click on their preferred answer and Askem will tabulate responses. Users registered with Askem can also comment on the question.
Here’s an example of how a news organization might use the app to get opinions about NSA whistleblower Edwin Snowden. The sports department, as another example, could upload an image of a potential draft choice and get users’ opinions on whether not he/she would be a good fit for the team. Or, the ad department could create an image for Macy’s showing three different dresses and ask which one women prefer most.
More examples of “Askems” are here.