Content Distribution: Chrome Web Apps

Use: Efficiently develop desktop apps that will work seamlessly across operating systems/devices with or without an Internet connection

Google’s Chrome team has developed a Web-app technology that sits on top of, but is not dependent on the, Web browser and works across operating systems (currently Windows and Chromebooks, but reportedly coming for Mac, iOS, Linux and mobile platforms as well.  The technology is built with HTML5, JavaScript and cascading style sheets.

According to ReadWrite: “Chrome Web Apps open in their own windows, not the browser. But these apps will work offline and can use hardware (memory cards, cameras, drives) connected to the device they’re running on—something that traditional Web apps can’t do. The browser itself doesn’t even have to be running, although the apps will tap into its native functionality.”

While many publishers are developing HTML5-based sites that provide app-like capabilities on any browser, the Chrome Web Apps — because they open outside of the browser and don’t require an Internet connection — feel more native-app like.  Of course, users will have to install the Chrome browser on their desktops for the technology to work.

More:

ReadWrite: A New Google Technology Aims To Make Apps Run Everywhere—Well, Almost

Information Week: Google Debuts Chrome Web Apps

The Verge: Google’s Trojan horse: how Chrome Apps will finally take on Windows

 

 

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Content Distribution: Google In-Depth Stories

Use:  Increase exposure of related content to articles that show up in Google search

In early August, Google began rolling out a new search feature called “In-Depth Articles.”  The feature will surface content relevant to specific search results to provide users with more background on searched topics.  According to Google:  “these results are ranked algorithmically based on many signals that look for high-quality, in-depth content.”  (See link below to similar Twitter feature launched on August 20).

So, for example, if a user searches for Edwin Snowden,  a list of in-depth articles will appear below search results and might include stories about the NSA Prism program, reaction from foreign governments, tensions between the U.S. and Russia over granting of asylum, etc.

Google offers a variety of tips to optimize this feature, including a logo and implementing aspects of schema.org article, markup, authorship markup and, for paid sites, first click free.

More:

Update 8/21/2013: Mashable: Twitter Provides Context With Related Headlines Feature

Hubspot: What Google’s ‘In-Depth Articles’ Algorithm Update Means For Your Content Strategy

Copyblogger: How to Write the In-Depth Articles that Google Loves

The Moz Blog: Inside In-depth Articles: Dissecting Google’s Latest Feature

Content Development: Socl Network Tools

Use:  Easily create content to increase user engagement or advertiser value

Socl is a social network from Microsoft’s Future Social Experiences (FUSE) Labs that offers a variety of tools that media companies can use to create compelling new content to share.  Tools include:

Collage, which allows users to drag and drop a collection of images and automatically create a stylish page that can be posted on social networks.  One obvious use is to gather a collection of photos from today’s newspaper, broadcast or Web site and use the page to promote the site.   You could also use the tool to gather a variety of images from an advertiser’s inventory to help them promote daily specials.

Video Party, provides a platform to tell a story with a series of video clips.  On the site, you create a title for your “party” (for example, “Turkey Rebellion”) and the service searches for relevant videos which are displayed in queue.  You click on the videos in the order you want to create a playlist which can be shared with friends.  You can modify the search to find additional relevant videos, as well.

Other tools include Blink, a “Vine-link” application for Windows’ OS that allow users to layer photos and video to create a short, shareable clip, and Picotale, a tool to create clever memes by typing in a headline and having the service search for interesting, matching images.

More:

YouTube: Socl Create Experiences

GeekWire: Microsoft updates ‘Socl’ network with new photo and video creation tools

PCWorld: Microsoft’s Socl network steps up its game with animated GIFs, meme generator

 

 

Content Distribution: Repost.Us

Use: Increase distribution of selected content ; broaden reach for advertisers; drive traffic for other site content

Repost.Us allows publishers to share the entire contents of a Web page by allowing other sites to embed that content using Repost’s technology (similar to how YouTube allows publishers to grab code to embed video on their sites/blogs, etc.).  Repost argues that consumers are more likely to engage with the original content than click on just a link to that content.  The original publisher gets credit for the page view and the advertising on that page and, if story pages are constructed strategically, provide promotion to other content on the publisher’s site.

Advance is one of Repost’s customers, offering content from Nola.com, OregonLive and nj.com.  Repost is free for publishers and generates revenue by embedding an additional ad in the content and also providing distribution services to marketers.

More:

Mashable: Repost.Us Give Publishers an Easy Way to Syndicate Articles Online
TechCrunch: An End To The Aggregation Debate? Repost Makes It Easy To Embed Articles
The Next Web: With 3M articles shared, Repost launches publicly to help protect how content goes viral online