Reports/white papers written or conceived/edited by Randy Bennett

RECENT ARTICLES

Newspaper consortium could lead the way to scale

Newspapers: A Cautionary Tale for Local TV

Native Ads: Emerging Local Opportunities

REPORTS FOR THE LOCAL MEDIA ASSOCIATION

  • Programmatic Buying: Pros and Cons of Automated Sales
  • Native Advertising – Leveraging Core Competenties to Grow Revenue
  • Digital Video Advertising: Fast Forward to New Revenue

REPORTS FOR THE NEWSPAPER ASSOCIATION OF AMERICA

Imagining_the_Future_of_Newspapers_blog_1

HW Position 3_6_05_web_1

multiplatform_usage_1

financial_model_1

GANPD_Report_1

Retailer Shift to Digital A Competitive Assessment_1

GA_life_segment_1

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