Use: Increase engagement and exposure through a video summary version of news stories on mobile devices
Wibbitz is a new iOS-based mobile app that automatically creates a video summary of a text news article or blog post, incorporating images, graphics and text. Wibbitz app users can select stories from a variety of categories and hear a computer-generated voice read a summary of the story while watching related images and animated infographics.
Wibbitz has reportedly partnered with 50,000 sources including AP, CNN, Yahoo!, Reuters, Huffington Post and NBC to provide with to the site. PaidContent reports that Wibbitz will provide publishers with its technology “at some point in the future so that they can incorporate Wibbitz’s service into their own apps,” with the London Telegraph the first to do so next month.
Publishers may want to consider partnering with Wibbitz to gain exposure for their own content and contact Wibbitz about incorporating their technology to easily provide mobile users with a more engaging news experience.
Update 11/12/13: GigaOM: Wibbitz wants to be the “play button” for text media