Use: Easily create content to increase user engagement or advertiser value
Socl is a social network from Microsoft’s Future Social Experiences (FUSE) Labs that offers a variety of tools that media companies can use to create compelling new content to share. Tools include:
Collage, which allows users to drag and drop a collection of images and automatically create a stylish page that can be posted on social networks. One obvious use is to gather a collection of photos from today’s newspaper, broadcast or Web site and use the page to promote the site. You could also use the tool to gather a variety of images from an advertiser’s inventory to help them promote daily specials.
Video Party, provides a platform to tell a story with a series of video clips. On the site, you create a title for your “party” (for example, “Turkey Rebellion”) and the service searches for relevant videos which are displayed in queue. You click on the videos in the order you want to create a playlist which can be shared with friends. You can modify the search to find additional relevant videos, as well.
Other tools include Blink, a “Vine-link” application for Windows’ OS that allow users to layer photos and video to create a short, shareable clip, and Picotale, a tool to create clever memes by typing in a headline and having the service search for interesting, matching images.