Use: Increase user engagement; expose users to additional content; enhance advertiser messages
Soo Meta, which has been described as Storify for online video, allows publishers to easily mix videos with still images, text, links, music, polls, RSS feeds and other video. It was developed by Hungarian-based DragonTape and is available as a mobile app and WordPress plugin. Soo Meta charges a nominal monthly fee for the “professional” version of the application. A sample video on the Soo Meta site (showing the creation of life-size Lego version of a Star Wars X-Fighter) showcases the technology’s capabilities.
As online video viewing continues to explode, this type of technology will allow media company content to stand out (given the volume of other content that can be integrated). It also can help generate elusive video ad revenue by providing advertisers with more engaging messaging possibilities beyond flat video ads.